The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Co-Promotions
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Experiential Radio & Audio
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Innovation in Radio & Audio
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Brand Installations
Points: 25.0
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea
Category: Brand Installations
Points: 25.0
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel
Category: Craft / Art Direction
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
History Blocks
Agency: Africa / Sao Paulo
Client: Unesco
Category: Games / Digital & Physical
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 15.0
L05T
Agency: DDB Group New Zealand / Auckland
Client: Lotto NZ
Category: Innovation in Film
Points: 15.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Social Media
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras
Category: Craft / Data-Driven Personalization
Points: 15.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Innovation in Experiential
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS)
Category: Creative Use of Data / Targeting
Points: 15.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Craft / Writing
Points: 15.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Audio
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Brand Installations
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Television & VOD / Short Form - Single
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Craft - Visual Effects / Single
Points: 10.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd.
Category: Single Country or Region / Consumer / Brand
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Single
Points: 10.0
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client: Lion New Zealand
Category: Experiential & Installations / Brand Installations
Points: 10.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite
Category: Newspaper / Campaign
Points: 10.0
Do Your Peace
Agency: Interbrand / New York
Client: Peace One Day
Category: Branding / Rebranding
Points: 2.0
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia
Category: Editorial / Digital Publications
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Promotional / Collateral Items
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Out of Home / Single
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Out of Home / Series
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Illustration
Points: 2.0
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client: Digi.com Berhad
Category: Innovation in Design
Points: 2.0
Let's Get Electric!
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Music Videos
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Games / Digital & Physical
Points: 2.0
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy
Category: Experiential / Brand Installations
Points: 2.0
3D Activist
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Experiential / Live Events
Points: 2.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Live Events
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Branded Entertainment
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Branded Entertainment
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Television & VOD / Long Form - Single
Points: 2.0
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché
Category: Television & VOD / Long Form - Single
Points: 2.0
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Television & VOD / Long Form - Campaign
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Cinema Advertising
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Film
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Influencer Marketing / Single Channel
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Live Webcast
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
